Pura Luxe is a natural, formaldehyde and sulfate FREE formulation, that will reduce/eliminate frizz, and/or deliver straighter, smoother, stronger, shinier worry free hair.

Yes, If that’s your desire! A Pura Luxe treatment can straighten wavy, curly and coily hair, remove the frizz and leave the hair smooth, soft and shiny.

The Pura Luxe treatment can be also be customized to smooth out frizz, if that’s what you’re looking for.

Pura Luxe lasts anywhere from 4-6 months depending on how resistant the hair type is.

It’s very easy to maintain; the aftercare is to avoid shampoos that have sulfates or keratin in them. To keep your hair soft and shiny we recommend to follow up with a deep conditioning mask once a week.